$1.00
Share Price
EXCLUSIVE EARLY BIRD OFFER: Lock in up to 30% bonus shares [INVEST NOW]
INVEST IN THE FUTURE OF FITNESS.
The $100B+ global fitness1 market has been dominated by treadmills, bikes, & rowers. But stair climbing has been overlooked. Until now. STEPR is leading the resurgence of the category with innovations, a full product range, and adoption by athletes, gyms, and everyday consumers. STEPR is The Next Fitness Category Leader.
TOP REASONS TO INVEST
$25M+ LIFETIME
REVENUE
300+ MILLION STEPS
& COUNTING
7,000+ UNITS
SOLD
450+ DICKS SPORTING GOODS
STORES
MULTIPLE PATENT PENDING TECH
GROWING FITNESS & WELLNESS MARKET
TRUSTED BY TOP RETAILERS NATIONWIDE
INNOVATION
FITNESS FOR THE MODERN ERA.
For over 40 years, stair climbing was ignored. While treadmills, bikes, and rowers evolved, stair climbers stayed stuck in the past. STEPR changed that. We’ve designed a full product range: from compact home units to heavy-duty commercial machines, all backed by patented technology.
From world champions to everyday people, millions are discovering a faster, safer, and more effective way to train. STEPR isn’t just a machine. It’s a category reimagined.
GET THE INVESTOR DECK
Sign up to receive our investor presentation and learn more about STEPR: Dive into the details of our growth plan & access the investor deck now.
MARKET
FITNESS IS BIG BUSINESS.
The global fitness market is projected to reach $145.6B by 20321 (Fortune Business Insights). Wellness as a whole is already an $828B industry2 (Global Wellness Institute). Yet stair climbing, one of the most effective calorie-burning workouts, is virtually untouched.
STEPR owns this whitespace. We’ve proven demand with over $25M in sales and 550+ retail doors across the US with partners such as Dick’s Sporting Goods, Rogue, Scheels and more.
Now, we’re scaling to capture a meaningful share of the fastest-growing category in fitness.
UNTAPPED WHITESPACE WITH NO CURRENT CATEGORY WINNER
WELLNESS MARKET IS OVER $800 BILLION AND GROWING GLOBALLY2
GLOBAL FITNESS MARKET PROJECTED TO HIT $125B BY 20321
TRACTION
PRODUCT MARKET FIT. PROVEN TRACTION. REAL MOMENTUM.
In an industry where many companies have focused on raising large amounts of capital before proving demand, STEPR has taken a disciplined approach — building a real business with real customers. We’ve demonstrated strong early traction through direct-to-consumer growth, expanding retail distribution, and an engaged community that continues to climb with us. By focusing on sustainable unit economics and strategic partnerships, we’ve validated our product in the market without relying on speculative growth. This foundation positions us to scale with confidence and purpose.
VALIDATED MARKET DEMAND
Real customers. Real usage. A growing movement behind STEPR.
PROVEN FOUNDATION
Built with discipline and profitability in mind, not speculation.
SCALABLE OPPORRTUNITY
Strong traction today. Positioned to expand into untapped markets tomorrow.
FEATURED IN MEDIA & PRESS
"One of the most significant advantages of STEPR is it's compact footprint"
— USA TODAY - Azcentral
"BEST CONNECTED TRADITIONAL STAIR CLIMBER"
— Men's Health
"An excellent choice for anyone looking to take workouts to the next level"
— MARKET WATCH
"STEPR has been designed specifically for home ceilings, requiring only an 8 ft height ceiling, which means that it can fit into most homes."
— FOX
BUSINESS MODEL
PROFIT FIRST. GROWTH CAPITAL SECOND.
Unlike most connected fitness startups, STEPR was bootstrapped and built on hardware sales alone. We’ve already proven demand with $25M+ lifetime revenue in less than 2 years of product in market and a clear path to scale.
THE NEXT BILLION-DOLLAR FITNESS CATEGORY.
This isn’t theory. This is real product-market fit with traction across consumer, retail, and commercial channels.
INVEST NOW
PERKS
INVEST MORE & EARN MORE.
Early Investors unlock exclusive perks like free STEPR products and bonus shares based on your investment level.
Invest
$1,000
*Minimum Investment
Invest
$2,500
+ 5% discount on STEPR Products
Invest
$10,000+
Receive
5%
Bonus Shares
+ 5% discount on STEPR Products
Invest
$15,000+
Receive
10%
Bonus Shares
+ 10% discount on STEPR Products
Invest
$25,000+
Receive
15%
Bonus Shares
+ 15% discount on STEPR Products
+ VIP Call with Founder
Invest
$100,000+
Receive
30%
Bonus Shares
+ 15% discount on STEPR Products
+ VIP Call with Founder
+ STEPR PRO+ Unit
GET THE INVESTOR DECK
Sign up to receive our investor presentation and learn more about STEPR: Dive into the details of our growth plan & access the investor deck now.
Investor Webinar Q&A
Join the STEPR executive team for an in-depth Investor Webinar Q&A Replay, where we unpack the vision, the opportunity, and answer questions from the community and talk to some of the most common FAQ's about STEPR.
In this session, you’ll:
✅ Hear directly from leadership about our mission to make stair climbing mainstream.
✅ Learn more about the business model and growth strategy.
✅ Get clarity on our traction, retail footprint, and future plans.
👉 Watch the full replay and see why thousands are stepping into the future of fitness with STEPR.
On the call:
Daniel Alenaddaf, Co-Founder
Nick Goodman, Chief Operating Officer
Clayton Christensen, National Sales Manager
*This presentation may contain forward-looking statements subject to risks and uncertainties. Please refer to our Form C filing for complete details before making any investment decisions.
Frequently Asked Questions
How do I Invest?
You can easily invest in our offering online using our secure investment page. Navigate to https://invest.getstepr.com/ Click the “Invest Now” button Enter the information in the fields through the DealMaker platform Read the Subscription Agreement Digitally sign the agreement through the DealMaker platform Fund your investment using your preferred payment method Welcome to the STEPR investor community!
What methods of payment are accepted?
We accept payments using a Credit Card, US Bank Account Transfer (ACH) or Wire Transfer.
Do I have to be a U.S. citizen or live in the U.S. to invest?
Our offering is open to both U.S. citizens as well as international investors. Please note that the regulations of your country may restrict you from investing via Reg CF offerings. As an investor, you must check the regulations that apply to you, in your country.
How many shares are being offered for sale in the company?
We are offering a maximum of 5,000,000 Class B Common Shares.
Why invest in startups?
Regulation CF allows investors to invest in startups and early-growth companies. This is different from helping a company raise money on Kickstarter; with Regulation CF Offerings, you aren’t buying products or merchandise - you are buying a piece of a company and helping it grow.
How much can I invest?
Accredited investors can invest as much as they want. But if you are NOT an accredited investor, your investment limit depends on either your annual income or net worth, whichever is greater. If the number is less than $124,000, you can only invest 5% of it. If both are greater than $124,000 then your investment limit is 10%.
How do I calculate my net worth?
To calculate your net worth, just add up all of your assets and subtract all of your liabilities (excluding the value of the person’s primary residence). The resulting sum is your net worth.
What are the tax implications of an equity crowdfunding investment?
We cannot give tax advice, and we encourage you to talk with your accountant or tax advisor before making an investment.
Who can invest in a Regulation CF Offering?
Individuals over 18 years of age can invest.
What do I need to know about early-stage investing? Are these investments risky?
There will always be some risk involved when investing in a startup or small business. And the earlier you get in the more risk that is usually present. If a young company goes out of business, your ownership interest could lose all value. You may have limited voting power to direct the company due to dilution over time. You may also have to wait about five to seven years (if ever) for an exit via acquisition, IPO, etc. Because early-stage companies are still in the process of perfecting their products, services, and business model, nothing is guaranteed. That’s why startups should only be part of a more balanced, overall investment portfolio.
When will I get my investment back?
The Common Stock (the "Shares") of STEPR Inc (the "Company") are not publicly-traded. As a result, the shares cannot be easily traded or sold. As an investor in a private company, you typically look to receive a return on your investment under the following scenarios: The Company gets acquired by another company. The Company goes public (makes an initial public offering). In those instances, you receive your pro-rata share of the distributions that occur, in the case of acquisition, or you can sell your shares on an exchange. These are both considered long-term exits, taking approximately 5-10 years (and often longer) to see the possibility for an exit. It can sometimes take years to build companies. Sometimes there will not be any return, as a result of business failure.
Can I sell my shares?
Shares sold via Regulation Crowdfunding offerings have a one-year lockup period before those shares can be sold under certain conditions.
Exceptions to limitations on selling shares during the one-year lockup period:
In the event of death, divorce, or similar circumstance, shares can be transferred to: The company that issued the securities; An accredited investor; A family member (child, stepchild, grandchild, parent, stepparent, grandparent, spouse or equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law, including adoptive relationships).
What happens if a company does not reach their funding target?
If a company does not reach their minimum funding target, all funds will be returned to the investors after the close of the offering.
How can I learn more about a company's offering?
All available disclosure information can be found on the offering pages for our Regulation Crowdfunding offering.
What if I change my mind about investing?
You can cancel your investment at any time, for any reason, until 48 hours prior to a closing occurring. If you’ve already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To submit a request to cancel your investment please email: [email protected]
How do I keep up with how the company is doing?
At a minimum, the company will be filing with the SEC and posting on its website an annual report, along with certified financial statements. Those should be available 120 days after the fiscal year end. If the company meets a reporting exception, or eventually has to file more reported information to the SEC, the reporting described above may end. If these reports end, you may not continually have current financial information about the company.
What relationship does the company have with DealMaker Securities?
Once an offering ends, the company may continue its relationship with DealMaker Securities for additional offerings in the future. DealMaker Securities’ affiliates may also provide ongoing services to the company. There is no guarantee any services will continue after the offering ends.
Join the Discussions
OWN A STAKE IN STEPR TODAY.
Every. Step. Counts.™
Sources:
This website may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. These forward-looking statements are based on the beliefs of, assumptions made by, and information currently available to the company’s management. When used in the offering materials, the words “estimate,” “project,” “believe,” “anticipate,” “intend,” “expect” and similar expressions are intended to identify forward-looking statements. These statements reflect management’s current views with respect to future events and are subject to risks and uncertainties that could cause the company’s actual results to differ materially from those contained in the forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. The company does not undertake any obligation to revise or update these forward-looking statements to reflect events or circumstances after such date or to reflect the occurrence of unanticipated events.
Equity crowdfunding investments in private placements, and start-up investments in particular, are speculative and involve a high degree of risk and those investors who cannot afford to lose their entire investment should not invest in start-ups. Companies seeking startup investment through equity crowdfunding tend to be in earlier stages of development and their business model, products and services may not yet be fully developed, operational or tested in the public marketplace. There is no guarantee that the stated valuation and other terms are accurate or in agreement with the market or industry valuations. Further, investors may receive illiquid and/or restricted stock that may be subject to holding period requirements and/or liquidity concerns.
DealMaker Securities LLC, a registered broker-dealer, and member of FINRA | SIPC, located at 4000 Eagle Point Corporate Drive, Suite 950, Birmingham, AL 35242, is the Intermediary for this offering and is not an affiliate of or connected with the Issuer. Please check our background on FINRA's BrokerCheck. DealMaker Securities LLC does not make investment recommendations. DealMaker Securities LLC is NOT placing or selling these securities on behalf of the Issuer. DealMaker Securities LLC is NOT soliciting this investment or making any recommendations by collecting, reviewing, and processing an Investor's documentation for this investment. DealMaker Securities LLC conducts Anti-Money Laundering, Identity and Bad Actor Disqualification reviews of the Issuer, and confirms they are a registered business in good standing. DealMaker Securities LLC is NOT vetting or approving the information provided by the Issuer or the Issuer itself. Contact information is provided for Investors to make inquiries and requests to DealMaker Securities LLC regarding Regulation CF in general, or the status of such investor’s submitted documentation, specifically. DealMaker Securities LLC may direct Investors to specific sections of the Offering Circular to locate information or answers to their inquiry but does not opine or provide guidance on issuer related matters.
