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Invest in the Future of Fitness
The $100B+ global fitness market has been dominated by treadmills, bikes, & rowers. But stair climbing has been overlooked. Until now. STEPR is leading the resurgence of the category with innovations, a full product range, and adoption by athletes, gyms, and everyday consumers. STEPR is The Next Fitness Category Leader.
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Top Reasons to Invest
$25M+ Lifetime Revenue
300+ Million Steps & Counting
7,000+ Units Sold
450+ Dicks Sporting Goods Stores
Multiple Patent Pending Tech
Growing Fitness & Wellness Market
Trusted by Top Retailers Nationwide
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INNOVATION
Fitness for the Modern Era.
In today's fast-paced world, individuals and businesses face numerous challenges that can hinder productivity and growth. One of the primary issues is the overwhelming amount of information and tasks that need to be managed daily. This can lead to inefficiencies, missed opportunities, and increased stress levels. Additionally, the rapid advancement of technology means that staying up-to-date with the latest tools and solutions is crucial, yet often difficult to achieve without the right support.
MARKET
Fitness Is Big Business.
The global fitness market is projected to reach $145.6B by 20321 (Fortune Business Insights). Wellness as a whole is already an $828B industry2 (Global Wellness Institute). Yet stair climbing, one of the most effective calorie-burning workouts, is virtually untouched.
STEPR owns this whitespace. We’ve proven demand with over $25M in sales and 550+ retail doors across the US with partners such as Dick’s Sporting Goods, Rogue, Scheels and more.
Now, we’re scaling to capture a meaningful share of the fastest-growing category in fitness.
Untapped Whitespace with
No Current Category Winner
Wellness Market is Over $800
Billion and Growing Globaly2
Global Fitness Market Projected
to Hit $125B by 20321
TRACTION
Product Market Fit. Proven Traction. Real Momentum.
In an industry where many companies have focused on raising large amounts of capital before proving demand, STEPR has taken a disciplined approach — building a real business with real customers. We’ve demonstrated strong early traction through direct-to-consumer growth, expanding retail distribution, and an engaged community that continues to climb with us. By focusing on sustainable unit economics and strategic partnerships, we’ve validated our product in the market without relying on speculative growth. This foundation positions us to scale with confidence and purpose.
Real customers. Real usage. A growing movement behind STEPR.
Built with discipline and profitability in mind, not speculation.
Strong traction today. Positioned to expand into untapped markets tomorrow.
Featured in Media & Press
BUSINESS MODEL
Profit First, Growth Capital Second
Unlike most connected fitness startups, STEPR was bootstrapped and built on hardware sales alone. We’ve already proven demand with $25M+ lifetime revenue in less than 2 years of product in market and a clear path to scale.
This isn’t theory. This is real product-market fit with traction across consumer, retail, and commercial channels.
PERKS
Invest More and Earn More
Early Investors unlock exclusive perks like free STEPR products and bonus shares based on your investment level.
+ VIP Call with Founder
+ STEPR PRO+ Unit
STEPR Team
Built by Operators. Backed by Results.
Our founding team combines deep experience in building business, distribution, E-commerce and B2B growth, with a proven track record to demonstrate that our methods work at scale.
Dan is the product-driven co-founder of STEPR and a lifelong entrepreneur in the fitness and wellness space. With more than 20 years of experience building vertically integrated fitness businesses, Dan has a proven track record of taking ideas from concept to commercial scale across hardware, software, branding, and global supply chain.
Known for creating category-defining products, Dan’s approach blends hands-on R&D, advanced manufacturing, UI/UX expertise, and a deep understanding of human performance. He has personally bootstrapped multiple high-growth ventures, consistently delivering innovation without outside capital.
As co-founder of STEPR, Dan is leading the evolution of stair climbing by combining hardware excellence with connected fitness technology. Under his leadership, STEPR is redefining the category with on-demand training, immersive experiences, and a mission to bring the world’s most effective cardio modality to millions.
Hayden is the co-founder of STEPR and the driving force behind the brand’s marketing, creative, and global growth strategies. A former Navy veteran turned multi-site gym owner, Hayden went on to build a national health and wellness distribution business, bootstrapped from the ground up with zero outside capital, which he successfully scaled and exited.
With deep expertise spanning brand development, marketing, logistics, distribution, and retail execution, Hayden brings a rare end-to-end understanding of what it takes to launch and grow fitness brands across markets. At STEPR, he leads product marketing, brand storytelling, and creative direction with a focus on driving demand and forging strategic partnerships globally.
Nick is STEPR’s Chief Operating Officer, leading day-to-day operations, supply chain, and global logistics. With a deep background in scaling fitness brands, Nick is responsible for structuring the business for sustainable growth through the implementation of the Entrepreneurial Operating System (EOS), ensuring operational excellence across the board.
Previously VP and Partner at Power Plate and National Sales Manager at Pivotal 5 (acquired by Escalade Sports, NASDAQ: ESCA), Nick brings over two decades of experience in commercial fitness, global distribution, and high-growth operational leadership.
Clayton leads all B2B and commercial channel growth at STEPR, bringing over a decade of sales leadership in connected fitness and retail. Prior to STEPR, he spent eight years at ICON Health & Fitness (now iFIT), where he managed national accounts and scaled some of the world’s most recognized fitness brands - NordicTrack, ProForm, and FreeMotion, across premier retail partners.
With deep expertise in sales strategy, omnichannel development, and long-term relationship management, Clayton is focused on expanding STEPR’s footprint across retail, commercial, and strategic accounts globally.
Amy is the operational engine behind STEPR’s end-to-end supply chain strategy and execution. With a proven track record in scaling logistics and operations for high-growth fitness and e-commerce brands, she brings a sharp focus on efficiency, accuracy, and customer satisfaction.
Before joining STEPR, Amy spent over five years at FightCamp, where she advanced through roles in Customer Success, Project Management, and ultimately Supply Chain Logistics, helping the company scale its DTC operations through rapid growth phases. At STEPR, Amy leads global supply chain initiatives, supporting timely product delivery, vendor coordination, and operational excellence.
Mike is a seasoned sales leader with deep expertise in scaling direct-to-consumer (D2C) operations and leading high-performing sales teams. At STEPR, he oversees the direct sales channel, driving revenue growth through customer-centric strategies, conversion optimization, and retail execution.
Prior to STEPR, Mike spent five years at Peloton Interactive, where he held key sales management roles during the company’s period of hypergrowth. His experience spans building teams from the ground up, refining in-store and digital sales experiences, and leading with data-driven execution. Mike brings a sharp commercial acumen and passion for connected fitness to every touchpoint.
Frequently Asked Questions
Why invest in startups?
Regulation CF allows investors to invest in startups and early-growth companies. This is different from helping a company raise money on Kickstarter; with Regulation CF Offerings, you aren’t buying products or merchandise - you are buying a piece of a company and helping it grow.
How much can I invest?
Accredited investors can invest as much as they want. But if you are NOT an accredited investor, your investment limit depends on either your annual income or net worth, whichever is greater. If the number is less than $124,000, you can only invest 5% of it. If both are greater than $124,000 then your investment limit is 10%.
How do I calculate my net worth?
To calculate your net worth, just add up all of your assets and subtract all of your liabilities (excluding the value of the person’s primary residence). The resulting sum is your net worth.
What are the tax implications of an equity crowdfunding investment?
We cannot give tax advice, and we encourage you to talk with your accountant or tax advisor before making an investment.
Who can invest in a Regulation CF Offering?
Individuals over 18 years of age can invest.
What do I need to know about early-stage investing? Are these investments risky?
There will always be some risk involved when investing in a startup or small business. And the earlier you get in the more risk that is usually present. If a young company goes out of business, your ownership interest could lose all value. You may have limited voting power to direct the company due to dilution over time. You may also have to wait about five to seven years (if ever) for an exit via acquisition, IPO, etc. Because early-stage companies are still in the process of perfecting their products, services, and business model, nothing is guaranteed. That’s why startups should only be part of a more balanced, overall investment portfolio.
When will I get my investment back?
The Common Stock (the "Shares") of STEPR Inc (the "Company") are not publicly-traded. As a result, the shares cannot be easily traded or sold. As an investor in a private company, you typically look to receive a return on your investment under the following scenarios: The Company gets acquired by another company. The Company goes public (makes an initial public offering). In those instances, you receive your pro-rata share of the distributions that occur, in the case of acquisition, or you can sell your shares on an exchange. These are both considered long-term exits, taking approximately 5-10 years (and often longer) to see the possibility for an exit. It can sometimes take years to build companies. Sometimes there will not be any return, as a result of business failure.
Can I sell my shares?
Shares sold via Regulation Crowdfunding offerings have a one-year lockup period before those shares can be sold under certain conditions.
Exceptions to limitations on selling shares during the one-year lockup period:
In the event of death, divorce, or similar circumstance, shares can be transferred to:
• The company that issued the securities;
• An accredited investor;
• A family member (child, stepchild, grandchild, parent, stepparent, grandparent, spouse or equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law, including adoptive relationships).
What happens if a company does not reach their funding target?
If a company does not reach their minimum funding target, all funds will be returned to the investors after the close of the offering.
How can I learn more about a company's offering?
All available disclosure information can be found on the offering pages for our Regulation Crowdfunding offering.
What if I change my mind about investing?
You can cancel your investment at any time, for any reason, until 48 hours prior to a closing occurring. If you’ve already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To submit a request to cancel your investment please email: info@dealmakersecurities.com
How do I keep up with how the company is doing?
At a minimum, the company will be filing with the SEC and posting on its website an annual report, along with certified financial statements. Those should be available 120 days after the fiscal year end. If the company meets a reporting exception, or eventually has to file more reported information to the SEC, the reporting described above may end. If these reports end, you may not continually have current financial information about the company.
What relationship does the company have with DealMaker Securities?
Once an offering ends, the company may continue its relationship with DealMaker Securities for additional offerings in the future. DealMaker Securities’ affiliates may also provide ongoing services to the company. There is no guarantee any services will continue after the offering ends.
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